This is OUR label. ‘OURS NOT THEIRS’
We are fighting for a more open-minded world with less judgment, less societal labels, less stereotypes. Updating all these old fashioned thoughts and rules that have riddled people’s ways and subconscious for far too long.
What are these labels and rules?
Labels like a guy in a hoodie walking the street is instantly trouble.
Labels like if you speak slang you’re not educated.
Labels like you have to be married and have kids by 30 and if you haven’t you haven’t done a good job at life.
Labels like if you wear a type of clothing style, your personality is going to be a certain way (everyone is different regardless of their fashion sense)
Labels like if you have a child as a single parent you won’t do as good as a job.
Labels with regards to beauty.
Labels with regards to race, religion.
Rules like you can’t wear black and brown. You can’t mix gold and silver.
Rules like you have to go to university to be successful.
Rules like you can’t wear that or you’ll look like this....etc
We are fighting against all of these labels and rules.
Where have these labels and rules come from?
They’re old school, then have been trickled down through generations - and they hold you hostage and don’t allow for freedom. Freedom to be whomever we want to be, how we want to be, without the fear of ‘labels’.
This is OUR time and we are a new generation.
So what’s your goal?
We want you to know that you don’t have to conform to any of these labels and rules placed open you/us.
You do you and what makes you happy.
So instead of all these labels, we flip the script. We are a label for YOU... for HIM for HER for US. It’s OURS. We’ve got your back.
‘Ours Not Theirs’
Who are they/theirs?
They are everyone, we’ve all be conditioned with these ‘labels’. It’s just saying it’s OUR label, standing/fighting for change in everyone. Present and future.
Our long term goal is that when people see the logo the message is heard and the subconscious will slowly change to a new form of open-mindedness. 💥❤️🌍
We are fighting for a more open-minded world with less judgment, less societal labels, less stereotypes. Updating all these old fashioned thoughts and rules that have riddled people’s ways and subconscious for far too long.
What are these labels and rules?
Labels like a guy in a hoodie walking the street is instantly trouble.
Labels like if you speak slang you’re not educated.
Labels like you have to be married and have kids by 30 and if you haven’t you haven’t done a good job at life.
Labels like if you wear a type of clothing style, your personality is going to be a certain way (everyone is different regardless of their fashion sense)
Labels like if you have a child as a single parent you won’t do as good as a job.
Labels with regards to beauty.
Labels with regards to race, religion.
Rules like you can’t wear black and brown. You can’t mix gold and silver.
Rules like you have to go to university to be successful.
Rules like you can’t wear that or you’ll look like this....etc
We are fighting against all of these labels and rules.
Where have these labels and rules come from?
They’re old school, then have been trickled down through generations - and they hold you hostage and don’t allow for freedom. Freedom to be whomever we want to be, how we want to be, without the fear of ‘labels’.
This is OUR time and we are a new generation.
So what’s your goal?
We want you to know that you don’t have to conform to any of these labels and rules placed open you/us.
You do you and what makes you happy.
So instead of all these labels, we flip the script. We are a label for YOU... for HIM for HER for US. It’s OURS. We’ve got your back.
‘Ours Not Theirs’
Who are they/theirs?
They are everyone, we’ve all be conditioned with these ‘labels’. It’s just saying it’s OUR label, standing/fighting for change in everyone. Present and future.
Our long term goal is that when people see the logo the message is heard and the subconscious will slowly change to a new form of open-mindedness. 💥❤️🌍